What century is this? The Summer's Eve ad in Woman's Day magazine

Sexist bullshit is alive and well.

Just in case you think we've arrived in the post-patriarchy, there's this little tidbit from Summer's Eve brand in Woman's Day magazine.

No, it's not from the Onion.  No, it's not from the 1970s (or the 1960s or the 1950s).  It's from the 2010s.  Here and now.  

Check out the great analysis by dhonig at Daily Kos. 

And please do let both Summer's Eve (866-787-6383) and Woman's Day (212-767-6000) know what you think of advertising that insults women this incredibly.

Update 8/28/10:  Verified.  I have now seen this with my own two (four?) eyes, and it made me feel all slimy.  It's on page 50 of the October 1, 2010 issue of Woman's Day.  Ew.